In recent years, Instagram has become the king of visual content, and the role of videos on the platform is becoming increasingly important. To capture users' attention, it is essential for content creators to implement a well-planned Reels strategy. Below, we outline how to develop an effective Instagram video strategy. 

Instagram Video Length and Type 

Successful Instagram videos range from 15 to 90 seconds in length, with the ideal length being 30 seconds. This duration is sufficient to maintain viewers' attention while conveying the desired message. Various types of videos, such as reaction videos, are also popular, as they allow us to transform content in unique ways. It is important not to repost others' original content without modifications; instead, we should always make alterations to provide viewers with a fresh and exciting experience. 

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Quantity of Videos 

If we have not yet found the ideal video type for our brand, it is recommended to conduct a 3-month testing period during which we can experiment with different styles. Posting 10 Reels per month will generate enough feedback for us to determine which video types resonate best with our target audience. 

Hashtag Usage 

Using relevant hashtags is key to increasing the reach of our videos. It is advisable to use a maximum of 5 hashtags, with super-specific hashtags being the most effective, as they help reach a targeted audience. Broad hashtags, such as #love or #fun, often diminish reach due to the high level of competition. 

Watermark and Content Reuse on Instagram Video

For videos, it is important not to use watermarks, as this can reduce the content's appeal. Additionally, if we have well-performing content, we can reshare it after 3-4 months, maximizing the return on the time and energy invested. 

Q4 Year-End Advertising Budget Increase Proposal 

As the year-end approaches, it is important to adjust our advertising strategy accordingly. If our goal is to maintain reach throughout the year, it is advisable to increase the advertising budget by at least 25-35% to ensure continuous visibility against competitors. 

However, if we want to improve advertising results at the end of the year, it may be worth increasing the budget by 50% or even 100%, especially during the Black Friday and Christmas periods when advertising costs typically rise. This allows us to take advantage of increased consumer interest and maximize conversions. A well-planned and increased advertising budget can help us achieve the best possible results by the end of the year.  

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