Explainer videos are short, usually animated, videos that explain a product, service, or concept in a simple and engaging way. They are ideal for introducing your brand, solving a problem, or educating your audience about something new or complex. Explainer videos should be clear, concise, and focused on the benefits and value proposition of your offer. They should also have a strong call to action at the end, inviting your audience to take the next step.

Testimonial videos are videos that feature real customers or users sharing their positive experiences and feedback about your product or service. They are great for building trust, credibility, and social proof for your brand, as well as showcasing the results and outcomes of your offer. Testimonial videos should be authentic, relatable, and emotional, and highlight the pain points, challenges, and solutions that your audience can relate to. They should also include specific details and metrics that demonstrate the impact and value of your offer.

Tutorial videos are videos that teach your audience how to do something, use something, or achieve something. They are useful for providing value, demonstrating expertise, and nurturing relationships with your audience. Tutorial videos should be informative, practical, and easy to follow, and break down the steps or processes into manageable chunks. They should also have a clear goal, outcome, and benefit for your audience, and encourage them to apply what they learned or ask questions.

Storytelling videos are videos that tell a story, either about your brand, your customers, or your industry. They are powerful for engaging your audience emotionally, emotionally, and intellectually, and creating a memorable impression of your brand. Storytelling videos should have a clear structure, with a beginning, a middle, and an end, and follow the classic elements of storytelling, such as characters, conflict, resolution, and message. They should also have a hook, a climax, and a takeaway that resonate with your audience.

Drones are undoubtedly one of the most exciting camera innovations of the last decade. And where they were once expensive, large, and crude devices, they’re now much smaller, easier to fly and much more affordable. Plus, their built-in cameras work seamlessly with drone smartphone apps to provide a clear live view from the camera letting you compose your photos and videos alongside adjusting settings.

The beauty of drones is that they allow you to get a high-quality camera into the air with relative ease; providing the ability to shoot from more unique viewpoints and various positions that are inaccessible on foot. Plus, the fact that anyone can use them, whether a professional filmmaker, keen amateur, or absolute beginner, makes them hugely attractive.

Capturing cinematic video is a little more difficult than capturing photos, but it’s still much easier than it first appears. 

We can record videos like this for you too.

An educational video educates people on any topic or skill using information transfer and retention techniques.

1. Presenter-led video narration, with an on-screen instructor that guides the audience on the topic they teach.

2. Live demonstration, with an instructor doing a live demonstration of the subject they teach while filmed from different angles.

3. 2D vector animation, with animated cartoony characters acting in a simplistic story that teaches or educates the viewer.

4. Whiteboard animation, with 2D drawings that simulate an artist drawing the scenes you discuss in the video.

5. Motion graphics and slideshow presentation, with simple text and graphic animations that support the teaching rather than demonstrate it.

When learning how to make a product video, it’s important to understand what will drive your message home and make an impact on your audience. These 10 best practices can help you create a product video that improves your sales.

Speak to your audience
Create an airtight script
Ensure you have the perfect video length
Prioritize high-quality footage
Get good audio
Focus on the pace and tone of your video
Use detail-rich descriptions, subtitles, and captions
Include a call to action
Incorporate customer testimonials where possible
Look at examples of successful product videos

Facebook video specs

Recommended dimensions are 1280 x 720 for landscape and 720 x 1280 for portrait.
Supported aspect ratios are 16:9 (horizontal), 9:16 (full portrait), 2:3 (vertical), 4:5 (vertical), square (1:1).
Upload the highest-resolution video that meets the recommended file size and ratio limits. Note that mobile renders videos to the aspect ratio of 2:3.
Maximum file size is 10GB.
Recommended formats are MP4 and .MOV (list of all supported file formats)
Video length could be from 1 second to 240 minutes.
Maximum frames must be 30 fps.
Minimum width is 1200 pixels.

Instagram video specs

Minimum resolution for all formats is 1080 x 1080 pixels.
Video length is 3 to 60 seconds.
Recommended horizontal pixel resolution is 1920.
Recommended frame rate is 23 to 60 frames per second (FPS).
Multiple aspect ratios are supported: landscape (16:9), square (1:1), and vertical (4:5).
Maximum file size for all formats is 4GB.
Recommended video formats are .MP4 and .MOV.

TikTok video specs

he recommended resolution is 1080×1920.
Recommended aspect ratio is 9:16 to fill a standard mobile phone screen. Alternatively, a 1:1 aspect ratio with letter boxing is also acceptable.
Video length when recorded in-app is 3 minutes and 10 minutes when uploaded from your device.
Note: However, when recorded in-app, the video can be split into four sections of 15 seconds each. For videos uploaded from another source, the length can exceed 60 seconds.
Maximum file size allowed is 72MB (Android users) and 278.6MB (iOS users).
Recommended video formats are MP4 or MOV.
Frame rate is 23-60 fps.

Video landing pages, also called static pages, lead-capture pages, post-click pages, or destination pages, are webpages that display a video aimed at converting visitors. The video content along with other media and textual elements help convince visitors to take a specific action, such as buy a product or sign up for a service.

Video backgrounds is another popular category


Adding video backgrounds to your website can elevate its visual appeal but requires careful implementation. You can use HTML for embedding, CSS for styling, and JavaScript for enhancing overall functionality and, thus, user interaction. It is essential to optimize your video by incorporating best practices like muting audio, ensuring responsiveness across devices and browsers, and ensuring maximum readability with features like overlays.

Ideally, we recommend the 1920x1080, if you can keep the file size down. The frame rate should be no more than 29.97FPS. Formats need to be MP4 or WEBM. File size for embedded video should ideally be 500KB, as the ideal page size from Google's standpoint is <1MB.