A High-Impact Visual Strategy for CEOs Who Want to Attract Top Talent

In today’s competitive job market, attracting skilled professionals isn’t just about offering good pay. It’s about standing out. Culture, workplace vibe, and innovation matter more than ever. One powerful, often underused tool to elevate your employer brand? Drone video, it is amazing.

Check out our prices if you want to go above and beyond.

At Salesrock, we help companies in Gdańsk and across Pomerania use cinematic drone content not just for real estate or marketing but to tell a compelling employer story.

Here’s how you can use drone video to show the world why people should work for your company.

Why Drone Video Works for Employer Branding?

1. It Shows, Not Tells
   Anyone can say "we have a great workplace." A drone video lets you show it—your building, your team, your vibe—in action.
2. It Adds Scale and Emotion
   Aerial views give viewers perspective. The walk into the office, the setting, the energy—all captured beautifully. It evokes pride and professionalism.
3. It’s Unexpected
   Most companies use stock photos or static office shots. Drone video gives you an edge, especially on platforms like LinkedIn and career pages.

Mini Strategy: How to Use Drone Video in Employer Branding

Here’s a simple 4-step game plan to make drone content work:

Step 1: Plan the Narrative

Think like a film director. What story do you want to tell?

Examples:

1. "A day in the life at our company"
2. "Our people, our city, our future"
3. "From the sky: Innovation in Gdańsk"

Step 2: Choose the Shots That Matter

Must-haves:

1. Aerial shots of your HQ or office location
2. Team arriving, working, or interacting
3. Nearby city landmarks (to appeal to relocating talent)
4. Drone sweeping over your logo or signage

Step 3: Distribute Smart

Use your drone video in:

1. LinkedIn recruiting posts (boosted for reach)
2. Your career page
3. Employer branding YouTube shorts
4. Recruitment campaigns (paid Meta or Google Ads)
5. Job fairs or B2B presentations

Step 4: Optimize for the Right Talent

Tag and geo-target your campaigns to:

1. Young professionals in your region
2. Engineering, tech, or logistics profiles
3. People searching for "jobs in Gdańsk" or "relocate to Poland"

Bonus: Drone + Performance Ads = Winning Combo

Drone video grabs attention period. But when paired with a performance-driven campaign (like we do at Salesrock), it drives applications to your company, not just impressions.

We help clients script, shoot, edit, and launch drone campaigns with built-in recruitment funnels.

If you’re serious about attracting top talent in 2025 and beyond, drone content isn’t optional. It’s a strategic move.

Book a discovery call with our team in Gdańsk and let’s design your visual employer brand together.

Schedule a free video branding consultation.